Educator, innovation and UX specialist Jill DaSilva (General Assembly/Interaction design board advisory member), Fluid UI and Dogpatch Labs invite you for an evening of learning about how lean UX is changing business dynamics all around the world on Friday 14th October 2016.

Keynote: The ROI of UX

Learn everything you need to use design, open innovation and lean/agile methodologies in your organisation. Learn how these approaches will result in your company dramatically reducing time to market while providing greater customer satisfaction than ever before, allowing you to remain competitive in a global marketplace.

About Jill DaSilva

Jill is the founder and CEO of Digital Karma. She has helped introduce design thinking and lean strategies to clients including Fox, Buick, Walgreens and Digitas. She is also an Interaction Design Association Advisory Board Member as well as a global Educator, Mentor, Consultant, and Public Speaker.

Panel discussion: Open innovation, design thinking and user experience research

Jill will then join an experienced panel of Irish and international entrepreneurs who will discuss the latest “silicon valley” approaches to open innovation, design thinking and user experience research.

Dave Kearney

Dave Kearney (Founder/CEO at
Dave Kearney is the founder and CEO of, a company that has helped over 12,000 companies in 120 countries improve their approach to UX research, software prototyping and product design. He is an accomplished speaker in the area of design, lean product development, open innovation and agile development methodologies.

Mark Swaine

Mark N Swaine (
User Experience technologist with 14+ years international experience delivering exceptional enterprise and commercial based innovation in product design for Wearables, Smartphone, Tablet, Desktop, Native, HTML, Responsive and Enterprise Web App customer experiences in Financial Services and Fintech.

Dave Power

David Power (Founder at
David is co-founder of Hiri, an enterprise email app that recently raised $1.6m in funding. Before joining Hiri David spent 5 years leading O2 Ireland’s UX and visual design function, contributing to Telefonica’s digital presence across Europe. He has been designing digital products for 14 years and has won several awards for his work.

Lisandra Maioli

Lisandra Maioli
Lisandra Maioli’s career began in journalism at a time when working in digital media was considered crazy and UX hadn’t even been invented yet. Since then she has studied at UC Berkeley and UCLA, delivered design projects across three continents and continued to develop her passion for UX as a journalist, marketer and social media strategist.

Office hours

On Friday afternoon, Jill will be available for office hours to discuss:

  • Lean Strategies and Open Innovation
  • Product Design
  • User Experience Design & User-Centered Design
  • Customer Experience & User Research
  • Usability Testing
  • A/B Testing, Metrics & Analytics

Please email to express an interest and check her availability. Office hours are available on a first come, first served basis and are included in the price of a ticket.


2.00pm - 5.30pm Office hours with Jill DaSilva
Main event:  
6.00pm - 6.40pm Keynote: The ROI of UX by Jill Da Silva
6.50pm - 7.30pm Panel discussion: Adopting lean production and user centered design processes.
7.30pm onwards Join all the speakers and attendees for beers and further discussions in the bar.

Reserve your place now

To reserve your ticket, sign up at We expect the event to sell out - tickets are available on a first come, first served basis (note: there is a small €20 fee to cover costs, any surplus will be reinvested in future events).